Marketing And Mind Control: Reading answers

The passage opens

Answers 21–29

1. 21

   According to the writer, which marketing technique attempts to make consumers stay in a shop for longer?

   B: emitting pleasant scents Multiple choice

2. 22

   The writer mentions bottled water in order to show that

   A: consumers buy it because of the fact that it is marketed. Multiple choice

3. 23

   According to the writer, socially transmitted food preference occurs when

   C: animals are influenced by what any other animals of the same species eat. Multiple choice

4. 24

   According to the writer, how is learning by observation and imitation a useful feature of the brain?

   D: cultural norms and relationships can be understood more easily. Multiple choice

5. 25

   According to the writer, how does television advertising exploit the human tendency to imitate others?

   B: It features people who have a desirable image. Multiple choice

6. 26

   The diamond campaign worked by making a connection in people’s minds between diamonds and luxury.

   FALSE True / False / Not Given

7. 27

   People are more aware of visual marketing than auditory marketing.

   NOT GIVEN True / False / Not Given

8. 28

   The campaign advertising diamonds had a positive influence on society.

   NOT GIVEN True / False / Not Given

9. 29

   There is still some uncertainty about whether animals copy the behaviour of the most powerful animals among them.

   TRUE True / False / Not Given

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