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Multilevel · Part 5 · Multilevel Practice Test 19

'Don't be modest': Reading answers

Answers to questions 31–35 (5 in all), each with why it is right.

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Read the whole passage and answer in the exam interface, timed as on the day.

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The passage opens

Iannucci suggested one way of easing the strain on the licence fee was "by pushing ourselves more commercially abroad". "Use the BBC's name, one of the most recognised brands in the world," he said. "And use the reputation of British television across all networks, to capitalise financially oversees. Be more aggressive in selling our shows, through advertising, through proper international subscription channels, freeing up BBC Worldwide to be fully commercial, whatever it takes. "Frankly, don't be icky and modest about making money, let's monetise the bezeesus Mary and Joseph out of our programmes abroad so that money can come back, take some pressure off the licence fee at home and be…

Answers 31–35

  1. 31

    Iannucci recommended increasing BBC's profit by pushing ourselves more {31}.

    commercially abroad Summary completion

  2. 32

    He suggests being more aggressive in selling British shows, through advertising and proper international {32}.

    subscription channels Summary completion

  3. 33

    Also, he invokes producers to stop being {33} and modest about making money and invest into even {34} quality shows.

    icky Summary completion

  4. 34

    Also, he invokes producers to stop being {33} and modest about making money and invest into even {34} quality shows.

    more ambitious Summary completion

  5. 35

    However, Mr Whittingdale denied any {35} that the Conservative Party had always wanted to change the BBC because of its editorial line.

    speculation Summary completion

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