Multilevel · Part 6 · Real Exam Multilevel Test 3 (2026)

MARKETING AND BRANDING: Listening answers

Answers to questions 30–35 (6 in all), each with why it is right.

Sit it first, then check

Hear the recording and answer in the exam interface, timed as on the day.

Answers 30–35

30
market Note completion
The note’s “dominate” paraphrases “take the lead,” and the source says this can happen in the company’s “market.”
“take the lead in its particular market”
31
quality Note completion
The note’s “considered more valuable” paraphrases “that perception adds value.” The source identifies Apple’s “high quality” as the reason.
“Customers associate Apple with high quality, and that perception adds value.”
32
feelings Note completion
The note contrasts selling logic with selling “feelings.” The source says brands tap into feelings rather than relying only on logic or technical specifications.
“Many brands don't rely solely on logic or technical specifications to attract buyers. Instead, they tap into feelings.”
33
happiness Note completion
The source says Coca-Cola drinkers connect with a feeling of “happiness,” matching the note’s description of what they experience.
“What they connect with is the feeling of happiness”
34
cookies Note completion
The note’s “track customer preferences” refers to tracking browsing behavior. The source names “cookies” as the method.
“tracking browsing behavior through cookies”
35
sales Note completion
The note’s “overall” business outcome paraphrases “better sales.” The source says customer data can lead to better sales.
“This kind of insight can lead to better sales.”