Case Study: Chocozine's Difficult Decision: Listening answers

Answers 31–40

1. 31

   industries Note completion

   The notes paraphrase “a large number of industries” as “many US industries.”

   “the mass customization movement that was spreading through a large number of industries in the US”

2. 32

   gift Note completion

   The retailer planned to use the bars as a “gift” for its customers.

   “They wanted to give these as a gift in their high-end stores”

3. 33

   publicity Note completion

   The notes say the deal could provide “publicity,” matching the lecture’s wording.

4. 34

   reputation Note completion

   The notes paraphrase possible damage to the company’s reputation as an effect on “their reputation.”

   “the possible damage to the company's reputation”

5. 35

   machines Note completion

   The lecture says they had only three machines, which was not enough to produce the order.

   “They only had 3 of them”

6. 36

   experience Note completion

   The subcontractors lacked the right “experience” making bars with Chocozine’s melted toppings.

   “he couldn't find anyone who had experience of making bars with the type of melted toppings that ChocoZine used”

7. 37

   mistake Note completion

   The students advised against the deal, describing it as a “mistake.”

   “Many of the students thought that doing the deal with the luxury retailer would be a mistake.”

8. 38

   contact Note completion

   The student said he had a “contact” in the chocolate business who might take on the work.

   “he said he had a contact in the business who might be interested in doing the job.”

9. 39

   shape Note completion

   The subcontractor’s technical difficulty was reproducing the bars’ distinctive “shape.”

   “including how to faithfully reproduce the distinctive shape of the Chocozine bars.”

10. 40

    big Note completion

    The final comment says that accepting a “too big” order has caused severe problems for many small businesses.

    “taking on too big an order has destroyed many a small business.”

More Listening answers